What is RFID Hub?

The viewneo RFID system enables interactive Digital Signage installations based on the Lift & Learn principle. When a customer picks up a product from a shelf, matching content is automatically displayed on a nearby screen.

How It Works

The RFID system consists of several components that work together:

1. Each product on the shelf has an RFID tag attached to it.
2. An RFID reader is mounted underneath the shelf surface.
3. The reader detects when a product (and its tag) is lifted from the shelf.
4. The signal is sent via the RFID gateway to the viewneo player.
5. The player automatically displays the content associated with that product’s tag.

When the product is placed back on the shelf, the reader detects the tag again and the display returns to its default content or playlist.

The Lift & Learn Concept

Lift & Learn is an interactive retail concept that turns passive product displays into engaging experiences:

• A customer approaches a display shelf with products.
• They pick up a product they are interested in.
• The screen immediately shows detailed information about that specific product — features, pricing, videos, comparisons.
• When the product is returned, the screen goes back to general content.

This creates a natural, intuitive interaction without requiring the customer to touch a screen or use a mobile device.

Products

Product	Description
RFID Starter Kit	Complete package with RFID gateway, reader(s), and tags to set up your first Lift & Learn installation.
RFID Gateway	The central hub that connects RFID readers to the viewneo player via the local network.
RFID Reader	Sensor unit mounted under the shelf. Detects RFID tags within a range of 3–5 cm.
RFID Tags	Small adhesive tags attached to products. Each tag has a unique ID that maps to specific content.

Tip

If you are setting up RFID for the first time, the RFID Starter Kit is the recommended starting point. It includes all the hardware you need for a basic installation.

Use Cases

The RFID system is well suited for a variety of interactive scenarios:

• Retail — Display product details, pricing, and promotional videos when a customer picks up an item.
• Trade Shows — Create interactive presentation stations where visitors can explore products by picking them up.
• Museums — Show exhibit information, audio guides, or video content when a visitor lifts an artifact or replica.
• Showrooms — Present technical specifications, configuration options, or comparison data for products on display.

Requirements

Before setting up the RFID system, make sure you have:

• An active viewneo account with the RFID Plugin enabled.
• A viewneo player connected to a screen and your local network.
• RFID hardware (gateway, reader(s), and tags).

Note

The RFID Plugin must be activated in your viewneo plan. If you do not see the RFID option in your CMS, contact your administrator or upgrade your plan.

Next Steps

• Activate RFID Hub — Install the hardware and register the RFID Hub in the CMS.
• RFID Sensors — Learn about reader placement and mounting.
• RFID Tags — Attach and configure RFID tags for your products.