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RFID Tags

RFID tags are small adhesive labels attached to your products. Each tag has a unique ID that the RFID reader detects and that the viewneo CMS uses to trigger the right content on the screen.

  • Each tag contains a unique identifier (tag ID).
  • Tags are passive – they need no batteries or power supply.
  • Tags are thin and lightweight, suitable for attaching to most products.
  • The reading range is typically 3–5 cm from the RFID reader.
  1. Attach the RFID tag to the underside of the product (the side facing the shelf surface).
  2. Position the tag so that it lies directly above the RFID reader when the product is on the shelf.
  3. Use the adhesive backing to attach the tag firmly to the product.
  • Consistent positioning – Attach the tag at the same relative position on every product to ensure predictable detection.
  • Avoid metal surfaces – Do not attach the tag directly to a metal surface. Metal blocks the RFID signal. If the product is metallic, use a spacer (foam pad or plastic layer) between product and tag.
  • Protect the tag – If the product is handled frequently, cover the tag with a transparent protective label or tape to prevent it from peeling off.

Each RFID tag has a unique ID that is printed on it or encoded in it. You need these IDs to assign content in the CMS.

  1. When attaching the tags, note the tag ID for each product.
  2. Create a mapping list (e.g. a spreadsheet) that records which tag ID belongs to which product.
Tag IDProduct
A1B2C3D4Running shoe model X
E5F6G7H8Running shoe model Y
I9J0K1L2Sports jacket Pro

Once the tags are attached and the RFID hardware is set up, assign content to each tag:

  1. Log in to the viewneo CMS at cms.viewneo.com.
  2. Navigate to Devices → Smart Line → RFID Gateway.
  3. Click Add Tag or open the tag management interface.
  4. Enter the tag ID for the first product.
  5. Assign the content to be shown when this tag is lifted. This can be:
    • A specific slide or media file (image, video).
    • A playlist that plays while the product is off the shelf.
    • A template with dynamic product information.
  6. Optionally assign default content that plays when the product is put back on the shelf.
  7. Repeat the process for each product/tag.
  1. Assign the RFID configuration to the appropriate player.
  2. Click Save.

After configuring the tags in the CMS:

  1. Place a tagged product on the shelf (above the reader).
  2. Pick up the product and watch the screen – the assigned content should appear.
  3. Put the product back – the screen should return to the default content.
  4. Repeat the process for each tagged product to verify all assignments.

If the content does not change when a product is picked up:

  • Check that the tag ID in the CMS matches the physical tag.
  • Check whether the RFID reader detects the tag (see RFID sensors).
  • Make sure the content has been correctly assigned and published to the player.
  • RFID events – Set up advanced event triggers beyond simple content switching.
  • RFID bulk events – Configure rules for many tags at once.