What Is the RFID Hub?

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The IoT devices and their features are currently not available in the current version of viewneo. This page describes the previous feature set.

The viewneo RFID system enables interactive digital signage installations based on the Lift & Learn principle. When a customer takes a product from the shelf, matching content is automatically shown on a nearby screen.

How It Works

The RFID system consists of several components that work together:

1. Each product on the shelf has an RFID tag attached.
2. An RFID reader is mounted under the shelf surface.
3. The reader detects when a product (and its tag) is taken from the shelf.
4. The signal is sent to the viewneo player via the RFID gateway.
5. The player automatically shows the content assigned to that product’s tag.

When the product is put back on the shelf, the reader detects the tag again and the display returns to its default content or default playlist.

The Lift & Learn Concept

Lift & Learn is an interactive retail concept that turns passive product displays into engaging experiences:

• A customer approaches a display shelf with products.
• They pick up a product that interests them.
• The screen immediately shows detailed information about exactly this product – features, prices, videos, comparisons.
• When the product is put back, the screen returns to the general content.

This creates a natural, intuitive interaction without the customer having to touch a screen or use a mobile device.

Products

Product	Description
RFID Starter Kit	Complete package with RFID gateway, reader(s) and tags for your first Lift & Learn installation.
RFID Gateway	The central hub that connects RFID readers to the viewneo player via the local network.
RFID Reader	Sensor unit mounted under the shelf. Detects RFID tags within a range of 3–5 cm.
RFID Tags	Small adhesive labels attached to products. Each tag has a unique ID that is assigned to specific content.

Tip

If you are setting up RFID for the first time, the RFID Starter Kit is the recommended starting point. It contains all the hardware you need for a basic installation.

Use Cases

The RFID system is suitable for a wide range of interactive scenarios:

• Retail – Show product details, prices and promotional videos when a customer picks up an item.
• Trade Shows – Create interactive presentation stations where visitors can explore products by picking them up.
• Museums – Show exhibit information, audio guides or video content when a visitor picks up an artifact or replica.
• Showrooms – Present technical specifications, configuration options or comparison data for displayed products.

Prerequisites

Before you set up the RFID system, make sure you have the following:

• An active viewneo account with the Smart Playlist Plugin enabled.
• A viewneo player connected to a screen and to your local network.
• RFID hardware (gateway, readers and tags).

Note

The Smart Playlist Plugin must be enabled in your viewneo plan. If you don’t see the RFID option in your CMS, contact your administrator or upgrade your plan.

Next Steps

• Activate the RFID Hub – Install the hardware and register the RFID Hub in the CMS.
• RFID sensors – Learn more about placing and mounting the readers.
• RFID tags – Attach and configure RFID tags on your products.