Scheduling content
Every piece of content in a playlist has a Playback rule. You find it in the content’s settings (double-click) on the Schedule & frequency tab.
| Playback rule | Meaning |
|---|---|
| Always | The content runs without restriction. |
| Never | The content stays in the playlist but is not played. |
| On schedule | The content only runs in the configured period. |
Set a schedule
Section titled “Set a schedule”Choose On schedule and define in the time window:
- Start date and End date – optional, for a period such as a promotional week
- Start time and End time – optional, for a time of day
- Weekdays – on which days the content runs (Mon–Sun)

In each time window you can also enter a minimum frequency. If you leave the field empty, there is none.
Examples:
- Breakfast offer: start time 06:00, end time 10:30, all weekdays
- Promotion: start date November 1, end date November 30
- From a certain time until the end of the day: only enter the Start time, leave the End time empty
Multiple time windows
Section titled “Multiple time windows”If a content item should run at different times, add more windows with + Add time window (up to 20). The item runs as soon as one of the windows matches. Each window has its own dates, times and weekdays and its own minimum frequency.
Example: the welcome screen at the Hafenhotel runs on Thursdays from 13:00 to 18:00, when most guests arrive, at least 30 times per hour. On the other days it runs from 09:00 to 18:00 at least 12 times per hour.

- Use the arrows to change the order and the bin to remove a window.
- If two windows overlap, the higher minimum frequency applies during that time. The two are not added up.
- As soon as there is more than one window, each one needs at least one restriction (date, time or not all weekdays).
- In the playlist overview you see the range of minimum frequencies, e.g. 12–30/hour.
Across midnight
Section titled “Across midnight”If the end time is before the start time, the content runs across midnight: 22:00 to 06:00 are eight hours at night. The CMS shows the notice Overnight.

Remove after end date
Section titled “Remove after end date”With Remove after end date, the content is automatically deleted from the playlist once the end date has passed. With multiple time windows, every window needs an end date; the content is removed after the latest one.
When does “Always” apply?
Section titled “When does “Always” apply?”If you choose On schedule with a single window with all weekdays and without date and time, the CMS saves the content as Always. With Always, only the Minimum frequency field remains on the tab.